Best Amazon Tools


Brief Overview of Amazon's Marketplace

Amazon's marketplace is a dynamic e-commerce platform that has become a cornerstone for online retailers and consumers. With its vast product listings and complex algorithms, it offers a unique environment where Amazon sellers can either thrive or struggle. For those who aim to scale their Amazon business, understanding the marketplace's intricacies is crucial.

The Role of Amazon Tools in E-commerce

In the competitive world of Amazon sales, using the right Amazon seller tools is not just a luxury; it's a requirement for success. From inventory management software to keyword research tools, these specialized software tools help sellers optimize their product listings, manage their inventory, and even run efficient Amazon PPC campaigns. They offer valuable insights into sales rank, customer engagement, and other relevant metrics that can make or break your online stores.

What to Expect in This Article

This comprehensive guide will delve deep into the best Amazon tools available for sellers. We'll cover everything from product research tools for finding high-converting keywords to Amazon FBA tools designed for those who sell on Amazon using the Fulfillment by Amazon model. 

Whether you're looking for free Amazon seller tools or are willing to invest in the most comprehensive tool, this article will serve as your roadmap.

Table of Contents

Could you list the sections that will follow for easy navigation? 

Best Amazon tools - Table of Content

Section: Tools

best amazon seller tool:


SellerInvestigators is a comprehensive tool designed to provide Amazon sellers with valuable insights into their business operations. As one of the best Amazon seller tools, it aims to streamline various aspects of selling on Amazon, from inventory management to sales data analysis.

Main Features

Inventory Management

SellerInvestigators offers robust inventory management software that helps you keep track of your stock levels, sales rank, and even automate reordering processes.

Keyword Research Tools

The platform provides advanced keyword research tools that allow you to identify high-converting keywords for your product listings. This is crucial for listing optimization and attracting more customers.

Sales Data Analysis

One of the standout features of SellerInvestigators is its ability to analyze sales data. This is particularly useful for running efficient Amazon PPC campaigns and understanding your sales trends.

Market Intelligence

The tool offers market intelligence features that help you understand the Amazon marketplace better. This includes historical data tracking and search volume metrics.


  • Comprehensive suite of tools covering various needs
  • Advanced keyword research capabilities
  • Efficient sales data analysis for better decision-making
  • Easy integration with your Amazon Seller Central account


  • May be on the pricier side for small sellers
  • The user interface could be more intuitive


SellerInvestigators offers multiple pricing tiers to suit different business needs. While it may not be a free Amazon seller tool, the value it provides, especially in terms of inventory management and sales data analysis, justifies the investment.


SellerInvestigators is a robust Amazon seller tool that offers a comprehensive suite of features designed to improve various aspects of your Amazon business. From advanced keyword research tools to efficient sales data analysis, it provides valuable insights that can help you scale your business, improve customer engagement, and increase your Amazon sales. Whether you're a new seller or have been in the Amazon business for a while, SellerInvestigators is a software tool worth considering for its comprehensive features and valuable insights. 


PixelMe is an advanced marketing tool that serves as a vital asset for Amazon sellers looking to optimize their advertising efforts. As part of the suite of tools available for Amazon business owners, PixelMe specializes in URL shortening, retargeting, and tracking conversions.

Main Features

URL Shortening

PixelMe offers a URL shortening feature that not only simplifies your links but also embeds UTM parameters for tracking. This is particularly useful for listing optimization and PPC campaigns.

Retargeting Capabilities

One of the standout features is its retargeting capabilities. PixelMe allows you to retarget anyone who clicks on your shortened URL, thereby improving customer engagement and increasing Amazon sales.

Conversion Tracking

The tool provides comprehensive conversion tracking features. You can monitor sales data, click-through rates, and even the effectiveness of your Amazon PPC campaigns.

Comprehensive Suite of Tools

PixelMe offers a comprehensive suite of tools that integrate seamlessly with your Amazon Seller Central account. This includes features for keyword research, sales rank tracking, and even automation software for repetitive tasks.


  • Easy-to-use URL shortening with embedded tracking
  • Advanced retargeting features for improved customer engagement
  • Comprehensive conversion tracking for valuable insights
  • Integration with Amazon Seller Central account for a streamlined experience


  • May require a learning curve for those new to retargeting and URL shortening
  • Pricing can be a consideration for smaller sellers


PixelMe offers various pricing options to fit different budgets. While it's not a free tool, the ROI in terms of improved PPC campaigns and sales data analytics can justify the cost.


PixelMe is a robust software tool designed to enhance various aspects of your Amazon business. From URL shortening for better listing optimization to advanced retargeting capabilities, it offers a range of features that can significantly improve your advertising efforts. If you're looking to gain valuable insights into your sales data, optimize your PPC campaigns, or simply make your Amazon seller journey more efficient, PixelMe is worth considering. 


SellerMetrics is a comprehensive tool designed to optimize Amazon PPC campaigns, offering a range of features that cater to Amazon sellers aiming to improve their advertising strategies. SellerMetrics provides a platform for keyword research, bid management, and analytics.

If you need a free amazon keyword tool for amazon sellers you can always use ahref. For an amazon fba business you should save money on other things. There are better more focused tools for amazon sellers when it comes to keyword research.

Main Features

Keyword Research Tools

SellerMetrics offers robust keyword research tools that help you identify high converting keywords, giving you valuable insights into what potential customers are searching for.

Bid Management

The software allows for real-time bid adjustments, making your PPC campaigns more efficient. It uses machine learning algorithms to suggest bid changes, ensuring you get the most out of your advertising budget.

Analytics and Sales Data

SellerMetrics provides detailed analytics, including sales data and historical data, to help you understand the performance of your PPC campaigns. This feature is crucial for inventory management and planning your next steps.

Comprehensive Suite of Tools

SellerMetrics offers a comprehensive suite of tools that integrate seamlessly with your Amazon Seller Central account. This includes features for sales rank tracking, automation software for repetitive tasks, and even a supplier database for inventory management.


  • Advanced keyword research tools for identifying relevant keywords
  • Real-time bid management for efficient Amazon PPC campaigns
  • Comprehensive sales data analytics for actionable insights
  • Seamless integration with Amazon Seller Central account


  • The platform may be overwhelming for beginners
  • Pricing can be a consideration for smaller sellers or those with tight budgets


SellerMetrics offers a range of pricing plans to suit different needs and budgets. While it's not a free tool, the value it provides, especially in optimizing PPC campaigns, can offer a significant ROI.


SellerMetrics is an advanced Amazon seller tool designed to optimize your PPC campaigns and provide valuable insights into your advertising strategies. With features like keyword research, bid management, and comprehensive analytics, it's a must-have for any serious Amazon seller. If you're looking to improve your Amazon sales, streamline your inventory management, and gain a competitive edge, SellerMetrics is worth considering.

Introduction is a premium software designed to assist Amazon sellers in optimizing various aspects of their online business. It offers a range of features that focus on improving sales and operational efficiency.

Main Features

Amazon Seller Tools is among the best Amazon seller tools available in the market. It offers a comprehensive set of features that integrate seamlessly with your Amazon Seller Central account.

Keyword Research Tool

The platform provides an advanced keyword research tool that helps you identify high-ranking keywords to improve your product listings and PPC campaigns.

Review Management Tool also includes a review management tool that allows you to monitor and manage customer reviews, which is crucial for maintaining a good reputation on Amazon.

Optimization Tools

The software offers optimization tools that help you improve your product listings, making them more appealing to potential buyers.


  • One of the best Amazon seller tools for comprehensive business management.
  • Includes a review management tool for maintaining a good online reputation.
  • Offers optimization tools for improving product listings.


  • No free keyword tool option, which might be a barrier for small sellers.
  • Does not offer features for retail arbitrage or managing the Buy Box.

Summary stands out as one of the best Amazon seller tools, offering a range of features like advanced keyword research and review management. While it may lack some specific features like retail arbitrage, its strengths in optimization make it a valuable asset for any Amazon seller.

Introduction is a specialized service aimed at Amazon FBA sellers, focusing on auditing and recovering FBA reimbursements. It's designed to help sellers maximize their profitability by ensuring they get reimbursed for errors in Amazon's handling of their inventory.

Main Features

Amazon FBA Business is tailored for Amazon FBA businesses, offering a deep dive into your FBA transactions to identify discrepancies and claim reimbursements.

Amazon Inventory Management Tool

The platform provides robust inventory management tools that help you keep track of your stock levels, sales, and any discrepancies that may occur in Amazon's fulfillment centers.

Buy Box offers insights into how to win the Buy Box, which is crucial for increasing sales on Amazon.

Sell on Amazon

The service is designed to help you sell on Amazon more effectively by ensuring you are reimbursed for any FBA errors, thereby improving your overall profitability.


  • Specialized in FBA reimbursements, making it a valuable tool for Amazon FBA sellers.
  • Robust inventory management features.
  • Provides insights into winning the Buy Box.
  • Helps improve profitability by recovering funds that might otherwise be lost.


  • Does not offer a free keyword tool.
  • Lacks features like keyword tracking and product launch services.
  • Not suitable for sellers who are not on the FBA program.

Summary is a highly specialized service aimed at Amazon FBA sellers. Its focus on auditing and recovering FBA reimbursements makes it a unique and valuable tool for sellers using Amazon's fulfillment services. While it may lack some broader features like keyword tracking, its specialized focus makes it an essential tool for FBA sellers looking to maximize their profitability.

What Are Amazon Tools?

Definition and Types of Amazon Tools

Amazon tools are specialized software tools designed to assist Amazon sellers in various aspects of their business. These range from keyword research tools that help you find relevant keywords to market intelligence tools that provide valuable insights into your competition. 

Some of the most comprehensive tools, like Carbon6, offer features, including product research, listing optimization, and even automation software for mundane tasks.

Common Features

Most Amazon seller tools come with common features designed to improve your sales data and inventory management. These include but are not limited to tracking sales rank, monitoring customer engagement, and managing PPC campaigns efficiently. Some even offer a supplier database to help you source products more effectively.

The Evolution of Amazon Tools

As the Amazon marketplace has grown, so have the tools designed to help sellers. Early tools were simple keyword research and tracking software. Today, machine learning algorithms power more advanced features, enabling sellers to predict sales, optimize listings, and manage their Amazon inventory more effectively. 

Why Are Amazon Tools Important for Business?

Scaling an Amazon Business

Amazon tools are indispensable for scaling your Amazon business. They offer a comprehensive suite of features that can help you manage everything from inventory to sales data. For instance, inventory management software can help you keep track of your stock levels, while keyword research tools can help you identify high converting keywords to target. 

This enables you to focus on expanding your product listings and entering new markets, ultimately leading to increased amazon sales.

Improving Efficiency

Efficiency is key in any business, and Amazon seller tools are designed to improve your operational workflow. Automation software can handle repetitive tasks, freeing you up to focus on strategy and growth. 

Tools for PPC campaigns can help you run more efficient Amazon PPC campaigns, saving both time and money. Moreover, review management tools can automate the process of gathering and responding to customer reviews, enhancing customer engagement and improving your online reputation.

Increasing Sales

Increasing sales is the ultimate goal for most Amazon sellers, and the right tools can make a significant impact. Product research tools can provide historical data and valuable insights into what products are trending. 

This allows you to make data-driven decisions that can positively affect your profit margins. Additionally, optimization tools for listing can help you improve your product's visibility on the Amazon marketplace, leading to more clicks and conversions. 

How to Choose the Best Amazon Tool

Criteria for Selection

When it comes to selecting the best Amazon tool for your business, there are several criteria you should consider. First, identify what you need the tool for—be it keyword research, inventory management, or PPC campaigns. 

Some tools offer a comprehensive suite of features, while others specialize in one area like product research. Look for tools that offer machine learning algorithms for more accurate data and valuable insights.

Budget Considerations

Budget is a significant factor in choosing an Amazon seller tool. While some free tools offer basic functionalities, premium tools often provide more comprehensive features that can save you money in the long run. Always compare the pricing against the features offered to ensure you're getting the best value.

Compatibility and Integration

Before making a decision, ensure that the tool you're considering is compatible with your existing systems and can easily integrate with your Amazon Seller Central account. Some tools offer seamless integration with other software tools you might be using, making it easier to manage all aspects of your Amazon business in one place. 


In the ever-competitive Amazon marketplace, leveraging the right set of software tools can make all the difference. 

Whether you're focused on keyword research, inventory management, or running efficient Amazon PPC campaigns, there's likely an Amazon seller tool designed to meet your specific needs. With advancements in machine learning and automation software, these tools are becoming more sophisticated, offering valuable insights that can help you save time and increase your amazon sales.

Choosing the best tools for amazon sellers involves several considerations, from your budget to the specific needs of your Amazon business. It's crucial to opt for tools that offer compatibility and easy integration with your Amazon Seller Central account. 

With the right suite of tools, you can improve customer engagement, optimize your product listings with high-converting keywords, and even manage your entire Amazon inventory more effectively.


  1. What are the best Amazon seller tools for keyword research?
    • Keyword research is crucial for listing optimization and attracting more customers. Tools like Helium 10 offer comprehensive keyword research features.
  2. How can I manage my Amazon inventory effectively?
    • Inventory management software can help you keep track of stock levels, sales rank, and even automate reordering processes.
  3. Are there any free Amazon seller tools that are effective?
    • While there are free tools available, they often lack the comprehensive suite of features that paid tools offer. However, they can be a good starting point for new Amazon sellers.
  4. How do Amazon PPC campaigns work?
    • PPC campaigns involve bidding on relevant keywords to have your product listings appear in prominent positions. Effective management of these campaigns can significantly impact your sales data.
  5. What should I look for in an Amazon product research tool?
    • A good product research tool should offer features like historical data tracking, market intelligence tools, and the ability to analyze sales data and search volume.
  6. How can I improve customer engagement on my Amazon listings?
    • Utilizing review management tools and focusing on gathering positive reviews can significantly improve customer engagement.
  7. Is it important to consider sales rank when choosing products to sell?
    • Sales rank is a key indicator of how well a product is performing in its category, and it's an important metric to consider in product research.
  8. What are some ways to optimize my product listings?
    • Listing optimization involves using high-converting keywords, quality images, and compelling descriptions to improve visibility and sales.
  9. How do I choose a supplier for my Amazon business?
    • A supplier database can help you find reliable suppliers. Consider factors like lead time, cost, and minimum order quantities.

3. What should I look for in the best Amazon seller tool?

The best Amazon seller tool for you will depend on your specific needs. However, a comprehensive tool should offer features like keyword research, inventory management, and sales analytics. 

It should also be user-friendly and offer good customer support.

4. Are there any free Amazon keyword tools?

While many Amazon seller tools offer free trials, completely free keyword tools are less common. 

However, some platforms may offer limited free versions of their keyword research tools.

5. How can Amazon seller tools help my FBA business?

Amazon seller tools can provide valuable insights into market trends, help you identify profitable products, and even manage your FBA inventory. 

They can also assist in optimizing your listings to improve visibility and sales.

6. What is the significance of monthly search volume in keyword research?

Monthly search volume indicates how often a particular keyword is searched for on Amazon. 

This can give you an idea of the demand for a particular product or how competitive a keyword is.

7. Are there any specialized tools for Amazon FBA sellers?

Yes, some tools are designed specifically for FBA sellers. These tools can help with inventory management, fee calculations, and even recovering reimbursements for lost or damaged inventory.

8. What other Amazon seller tools should I consider?

Apart from the commonly used tools like Helium 10 or Jungle Scout, there are other specialized tools for tasks like review management, PPC campaign optimization, and supplier database management.

10. What is Jungle Scout and how does it compare to other tools?

Jungle Scout is another comprehensive tool for Amazon sellers, offering features like product research, keyword tracking, and competitor analysis. 

It is often compared to Helium 10 for its range of features and user-friendly interface. 


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